How to Get More Leads from Your Google Business Page

Google My Business is often the first thing that appears on Google when your company is searched, but it's more than that. It’s the key to getting local leads. Additionally, it’s a great way to interact with consumers, updating them with what they need to know about your business in a quick glance whether it be your company’s hours, phone number or even reviews.

Not only does Google My Business pop up quickly when someone searches for your specific business, but it’ll also appear as a top result when someone searches for your specific type of business within a certain area. Look at the map. Does your Google Business page show when you do a local search for your top service?

When you’re in control of this, you’re the one in control of the information people first see about your company. There’s no reason that people’s first look isn’t of your company’s contact information.

Your Competition is Using Their Google Business Page Better Than You! How to Improve Your Listing

While simply having your business listed on GMB is important, it’s essential to have the page optimized to its full capabilities. This will help your business show up in searches specific to your geographic area.

Don’t Miss These Inclusions to Help Stand Out & Make it Easy for Potential Customers:

  • Close leads faster and get consumers information quickly by turning on Google messaging
  • Avoid tire kickers by posting answers to common questions
  • Nearly 70 percent of online shoppers read between one and six customer reviews; get your customers to leave reviews
  • Showcase your company and stand out by posting images that will help your business gain new customers' trust

Checklist of Things to Include in Your GMB Page:

  • Business Name
  • Current Office Address
  • Accurate Phone Number
  • Hours (easily adjusted with holidays, seasons or whenever they change)
  • Service Area(s)
  • Your Products and Services
  • Business Description of at Least 200 Words
  • Photos
  • Your Current Website Address
  • Links to Social Media Pages

Looking for More Quick Tips?

Local SEO doesn’t end at creating a good GMB page. There are some other steps you can take to increase your chances of being found in your area. For that, try to:

keyword location

Focus on your keywords by location

local community

Engage in the local community online

local business directories

Make sure you’re also on local business directories

reviews

Respond to reviews and ratings

Put Your Business First & Start Getting More Local Leads

Now that you have an idea of what you can do with your Google My Business page, start optimizing yours. Whether you make additions over time or begin with a total optimization effort, make a plan and begin putting it in action. In no time you’ll be seeing your local SEO improve.

And if you find yourself feeling overwhelmed, contact the experts at ThreeSixty to help you increase your local lead volume. 

 

Find More of the Information You're Looking For:

For more information about generating local traffic for your website and business, check out Local vs. National SEO blog post.