Find Out if Your Website is Actually Generating New Leads

While having a website is crucial in this age, it’s also important to know if it’s generating new leads for you and leading to sales in your pipeline.

There’s no need to wonder if your website is doing what it’s supposed to. With an hour every other week you can determine if your website is bringing in new leads and find out what you need to improve.


Steps to Follow:

  1. Utilize Google Analytics
  2. Read Customer Reviews
  3. Compare Your Data Over Time
  4. Implement Changes Based On Gathered Information

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1. Utilize Google Analytics

Google Analytics is a free tool that makes it easy to monitor the performance of your website. You’re even able to set goals, allowing you to track the leads coming in and the different actions you want site visitors to perform. These can be forms filled out, clicks on a phone number or visits to specific web pages.

In addition to the goals you set, you’ll want to review the bounce rate to see if people are staying on your site or if they’re leaving immediately, not doing anything.

Finally, you’ll want to see where the site traffic is coming from. Are people going directly to your website, finding you off Google, coming from social media platforms, a referral or from a Google Ads program you’re running? Seeing the breakdown of this will give you a clear view of where your customers are coming from, and what marketing tactics are performing the best for your business.

2. Read Customer Reviews

You’ll also want to dedicate time every month to review any reviews that come in. Whether they come in through social media, your Google Business profile or even from direct calls to your office, it’s important to go through your reviews. Reviewing positive reviews from satisfied customers can be an indicator that your website is effectively generating new business. In contrast, negative reviews can illuminate places where both your business and your website can be improved.

3. Compare Your Data Over Time

Once you’ve begun reviewing your website’s data and reviews weekly, you’ll be able to notice any significant changes over time. It’s important to watch for increases and decreases in the various data points you’ve been monitoring. 

Comparing your company’s data from quarter-to-quarter and year-to-year will give you a clear idea of how your business is performing over time. You’ll be able to see if your website is getting more visitors and leads.

You’ll also want to look at the change in the number of reviews you're receiving. An increase or decrease in the number of reviews can be a clear indicator of the success of your business at generating new sales. More reviews tend to mean more sales, and fewer reviews tends to mean fewer people are receiving your service.

4. Implement Changes Based Off Gathered Information

Once you’ve reviewed your website’s data and are familiar with customer reviews, it’s essential to make changes accordingly. Taking into account changes in data and negative customer feedback, you’ll be able to make improvements on things that are underperforming on your website.

A perfect website doesn’t exist, and there is always room to grow and improve your business, so it’s good to routinely take some time to figure out a strategy to help make these improvements to better serve existing customers and attract new ones.

Start Finding Out If Your Website is Generating the Leads You’re After

Find out if your website is bringing in the qualified leads you want. Create a plan and start reviewing your site’s analytics every month – even for just half an hour. Don’t forget to include responding to customer reviews in your plan.

If you want someone to do the heavy lifting for you while you focus on the other parts of your business, contact the experts on all things websites. 360 PSG will help you get more leads through your website.

 

Looking for More Tips?

Find more tips on improving your website’s lead generation, check out our blog about web design’s effects on Google rankings.