The Ultimate Guide to Getting Your Business to Appear in Front of More Potential Customers
In the age of the internet, being found on Google is essential to bringing in new customers and filling up your pipeline. And while that’s the trick, you don’t want your business showing up just anywhere. Working in the service industry, you want to ensure that your business is only showing up for searches related to your services and in the areas that you work.
Whether you’re revisiting past SEO efforts or just starting, there are several strategies you can use to make sure that you’re appearing in front of qualified leads in the proper geographic area.
It just takes 3 steps:
1. Unlock the Full Power of Local Searches by Creating a Google Business Profile
Google Business Profiles are often the first thing that appears on Google when a type of company is searched in a specific area, like “roofing companies near me.” These profiles also offer a quick overview of your business, featuring some of the most important information about your business, including a detailed description, services offered, contact information and even reviews.
These profiles are easy to set up and edit, so you’ll be able to keep all of your company’s information up to date. It’s also a great way to communicate with potential customers through the optional messaging feature or by responding to reviews.
If this sounds like a challenge, you can always contact a team of experts, like the ones we have at ThreeSixty. We’ll be able to help you by creating and updating your Google Business Page, so you’ll be able to see the full impact of your increased visibility and engagement.
2. Employ SEO Best Practices on Your Website with a Focus on Local Searches
To fully take advantage of local optimization and to pull in more leads, you should also optimize your website for local searches. This will help you climb the Google results pages when your services are searched in the areas you operate.
Start by making sure your business name, address and phone number are on every page of your website. You should also include an instruction to site visitors on what they should do to contact you. Additionally, try to embed a Google Map of your business’s location on your website.
Most importantly, you should utilize location-specific keywords throughout your website, in titles and meta descriptions. These keywords would be things like “AC repair Buffalo,” “bathroom contractors in Pittsburgh” or “roofing repair Tampa.”
The final part of optimizing your website would be to include location-specific landing pages for each of your service areas. These pages can be simple, incorporating the area you serve along with the area you’re focusing on. They will also become the pages that people are led to when they search for your services in that area.
If you’re looking to simplify local website optimization, help your business attract more leads and climb Google rankings, contact the experts at ThreeSixty. We can help you through this process by handling location-specific keywords and landing pages, so you can focus on reaching your business’s full potential.
3. Utilize Local Directories
The last step to help your business appear in local searches is making sure your business is in relevant local directories like Yelp, Foursquare and Yellow Pages. You’ll also need to make sure that your contact information stays consistent and accurate in these places.
People also often search these directories for different businesses when looking for a specific service in the area.
Not only will your company appear in more places, getting in front of more potential customers' eyes, appearing in these directories (if linked to your website) will help your own website appear higher on Google. The more valid links to your website, the more authority will be attributed to your website and the higher Google will show you in relevant searches.
Don’t Forget to Regularly Review the Results
Once you’ve completed these three crucial steps, you’ll want to make sure that you regularly review these results. Without reviewing results, you’ll have no way to tell the true success of your marketing endeavors.
With a monthly review of Google Analytics and a way to check how your keywords are ranking, you’ll be able to see the growth before your eyes. Or, if things aren’t improving, you’ll be able to spot the issue and adjust accordingly.
Just checking a few different data points for half an hour can shed so much light on your business’s performance. For more information on the different performance indicators you should be looking at, check out our blog about the four numbers to watch.
Stay Ahead of the Game & Start Attracting More Qualified Leads
Use these three steps to create a plan, and watch the number of qualified leads increase as your company’s website gets more visitors.
If you’re not sure of the best way to approach this still or if you just don’t have the time, don’t be afraid to call in the experts, like the team at ThreeSixty; we’ll be able to help you get the results that will lead you to close more customers and increase the bottom line.
Looking for More Tips to Fill Up Your Pipeline?
Get a look at how your website’s design is affecting the number of people who find your website from Google with our blog post.
