Discover the Top 5 Easiest Effortless & Affordable Tactics to Skyrocket Your Marketing Strategy Today

Creating a marketing strategy might seem like something reserved for large corporations with millions of dollars in budget and a huge team. But that isn’t the case. Your company can – and should – be utilizing some marketing tactics regardless of the size of your budget, and it doesn’t even have to take a lot of time. It’ll just take a bit of creativity.

How can you improve your marketing by doing nothing? It may sound too good to be true, but it’s not. Here are 5 strategies to help you do it:

Don’t Be Afraid of Infographics

Using infographics is a great example of working smarter, not harder. Infographics are a great way to present information to potential demographics in a dynamic and easy-to-digest format. Once you have an infographic created, you can use it on social media, blogs, landing pages and even in direct mail flyers.

The other great thing about infographics is they’re an easy way to repurpose content you already have. You can easily extend the lifespan of content you’ve already spent the time and energy creating by formatting it in a different, more versatile way.

Pros:

  • Quick and engaging way to get potential customers information
  • Versatile
  • Great way to repurpose content
  • Usable in several different platforms and formats
  • Free tools are available

Regularly Post on Social Media

Don’t neglect posting on social media. This free method of communicating with the public is an easy way to get your messaging out. With 302 million people using at least one social media platform in the United States alone, the current and future customers are there for you to get in front of.

Posting on social media is an easy way to get in front of and build a community. It’s easy to like, share and comment on posts, making it a great place to get your name in front of people. It’s also simple to get started; and you can find more guidance on the best social media for platforms on our blog.

Pros:

  • Great way to get people to recognize your company and build a community
  • Free to post
  • 175 million Facebook users and 115 million Instagram users in the US
  • Can link your profiles right to your website

Utilize the Power of Word-of-Mouth and Design a Customer Referral Program

Word of mouth is a powerful thing, and it’s ideal to find a way to take advantage of that. A customer referral program is the incentive(s) you offer your current customers to bring business from their peers. Designing and implementing has no initial cost; the cost is only in what you choose to offer in the program.

The most common reward for a referral is some kind of discount on the services you provide. It can be any amount you’re comfortable with, but remember, it needs to be enough to encourage your customers to speak out and recommend your service.

Pros:

  • Encourages customer loyalty and repeat business
  • Little cost and time required
  • Uses powerful word of mouth

Contact Us

Order Small Promotional Items to Keep Your Company in Front of Customers

Order promotional pens, magnets or something similar to serve as a piece of branding.

This will help keep your company at the top of consumers' minds. With your name, phone number and services in front of the consumer every time they open the fridge or when they go to write a quick note, they’ll be more likely to go to you when they need your service.

Things like magnets and pens are easy to hand out when your workers are on a service call and are often put in places that will be seen frequently.

Pros:

  • A physical reminder of your business to keep you in the customer’s mind
  • A relatively small cost when purchased in bulk
  • Easy to do

Start a Google My Business Page and Maintain It

A Google My Business page displays when your business or industry is searched for in a specific geographic area. It’s the key to being found in local Google searches and list on the map results for your industry. Think of the list and map that shows up when you search for “restaurants near me.”

A Google Business Page is also a great way to quickly provide key information about your business like your company’s hours, phone number and even reviews.

Don’t Miss These Inclusions to Help Stand Out & Make it Easy for Potential Customers:

  • Close leads faster and get consumers information quickly by turning on Google messaging
  • Avoid tire kickers by posting answers to common questions
  • Nearly 70 percent of online shoppers read between one and six customer reviews; get your customers to leave reviews
  • Showcase your company and stand out by posting images that will help your business gain new customers' trust

Pros:

  • Fast way to get contact information front of potential customers
  • No cost to manage
  • Easy to set up and needs little upkeep

Get More Leads While Staying on Budget

It’s never too late to start developing or to add to your marketing strategy. These five ways are a good place to start, with limited time and money, and can easily be adjusted to fit your specific needs and services.

Of course, there are other strategies to employ when developing a marketing plan, but these are some of the easiest places to start attracting additional customers. Once you’re comfortable utilizing these tactics, you’ll be able to get your creative juices flowing and start looking to other places to improve your marketing and grow your business.

 

Still Not Sure Where to Start?

You can check out our blog about determining if your advertising campaign is working.

Or, if this was the right content, but you’re still not sure the best way to start increasing your lead generation, it’s time to contact the professionals.

Don’t settle for basic; let the experts at ThreeSixty help you elevate and evaluate your marketing plans. Reach out to us today and watch your business flourish with customized strategies tailored to your company’s unique needs.