Stop Looking at Marketing as an Investment & Start Using it to Increase Your Bottom Line
When running a small business with a tight budget and a steady pipeline of customers coming in, it’s easy to look at marketing as an unnecessary expense and a waste of time and resources.
But that couldn’t be farther from the truth.
Marketing is the secret to gaining and maintaining customers. It’s also how you’ll grow your business, increasing your bottom line.
What Marketing Does for You
When a business invests in marketing efforts such as advertising, promotions, and branding, it can increase brand awareness, attract new customers, and retain existing customers. These outcomes can lead to increased sales and revenue for the business in the future.
Biggest Benefits of Marketing:
- Increase people’s awareness of your company
- Attract new customers
- Retain existing customers
- Get an edge on your competitors
- Increase in sales and revenue
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Growing Your Business on a Budget
Not all marketing efforts have to be expensive either. There are several simple strategies to start with that don’t cost much money while bringing in a large return on your investment.
Top Ways to Fill Up the Pipeline on a Limited Budget
- Post on social media
- Improve your website
- Create and manage a Google Business Profile
While not all marketing has a guaranteed return, with careful planning, tracking, and analysis, businesses can optimize their marketing investments and maximize their ROI. It’s essential to look at the performance of your marketing campaign to see if they’re being successful.
If you aren’t reviewing the performance of your website, monitoring the number of leads you’re receiving and tracking the number of visitors to your website, you won’t know how your campaign is performing. With only 30 minutes a week spent on Google Analytics, you can get a good idea of how things are going (find more information here).
If you’ve reviewed your current marketing efforts and aren’t seeing the results you were expecting, it’s a sign you should try different tactics. It’s quite possible that what you have been doing isn’t the right messaging or in the right place for your business to attract new leads.
It’s important to use several different strategies to attract new leads. There’s also an element of experimentation; it takes time to find what works for your business and for your target customers.
Ready to Invest in Marketing and Start Closing More Leads?
Start your marketing journey confidently with a solid plan in place. Unsure of where to start? Reach out to 360 PSG and learn how to transform leads into loyal customers while maximizing your return on investment.
Remember, you don’t have to go through this alone – 360 PSG’s expert teams are here to boost your investment and attract more leads.
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For more information about starting a marketing program, click here.
